Price: £20.11
(as of Nov 28, 2025 15:40:38 UTC – Details)
When Kyle Shanahan became the NFL’s youngest offensive coordinator in 2008, he had one prevailing rule: Tell me the why. If a colleague couldn’t justify his position by providing the unassailable reasoning behind it, he was told to get the hell out of Shanahan’s office. Shanahan and the members of his coaching tree–including Sean McVay, Mike McDaniel, Raheem Morris, and Matt LaFleur–came up in a sport where innovation was the exception, not the rule. There had been brilliant football minds before, from Paul Brown to Bill Walsh to Bill Belichick. But for the most part, coaches learned a particular system and stuck to it no matter what–no matter the players on their team, no matter what the opponent might do.
This group of young coaches would change all that. The Why Is Everything is the story of old dogmas falling before astonishingly creative new strategies and game plans. Drawing on unmatched access across the league, longtime NFL reporter Mike Silver takes us into the key moments in this still-unfolding revolution, from the education of Mike Shanahan, Kyle’s father and a two-time Super Bowl champion, in the 1980s; to the Washington Redskins’ football laboratory in the early 2010s, where the coaches first worked together, shocking the league with their cutting-edge scheme for rookie quarterback Robert Griffin III; to McVay’s Super Bowl victory in 2022 and Kyle Shanahan’s Super Bowl agony in 2019 and 2024.
Less than a decade after their emergence, these men are the stars of their profession and have helped propel the NFL to new heights of viewership and drama. With The Why Is Everything, Silver reveals how it all happened, and in the process gives us a timeless account of friendship, rivalry, and the never-ending pursuit of perfection.
Publisher : W. W. Norton & Company
Publication date : 11 Nov. 2025
Language : English
Print length : 464 pages
ISBN-10 : 132411682X
ISBN-13 : 978-1324116820
Item weight : 299 g
Dimensions : 13.97 x 2.79 x 21.08 cm
Best Sellers Rank: 262,827 in Books (See Top 100 in Books) 109 in American Football Coaching 154 in American Football (Books) 4,807 in General Sports, Hobbies & Games
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